Bringing digital ideas and products to life

Proven leader with 15+ years of experience managing cross-functional teams and delivering end-to-end digital products, services, campaigns, and games for established brands and innovative startups.

Preferred Roles: Head of Operations, Client Director and Team Lead

Agencies

I lead digital- and product teams in strategising, planning, developing and executing innovative digital campaigns and products. I also define project objectives, budget, schedule, scope, and resource requirements.

Agencies: Appelberg, BBH Stockholm, B-Reel, Jung von Matt, Nixon/Kennedy, NORD DDB, Perfect Fools and TBWA.

Brands: adidas, Discovery, Expressen, Hemfrid, Hennes & Mauritz, Kraft Foods, Net Insight, Pophouse, Skanska, Skanska Rental, Skoda, Swedish Space Corporation, Tesco Bank, TUI, Vapiano and Volvo.

Startups

I implement ways of working, reporting structures, dashboards and KPIs to prepare for growth, expansion and investment rounds.

Startups: Arena Grande (3 years), Dreams (12 months), Fantom (12 months), GuideBeast (24 months), Vinbörsen (8 months).

Senior Advisor at Hint, Pirr, Soli Plants and Clokka.

Equipped with a modern tool belt for learning, collaboration and leadership from Stockholm University, Stockholm School of Economics, London School of Economics and Hyper Island.

What I do right now

2022. Interim Digital Client Director. The longest title I've ever had working for the biggest agency in the Nordics with clients such as Skoda and Skanska. https://nordddb.com
2022. Space is the place! Producing a new homepage for SSC (Swedish Space Corporation) on behalf of the content agency Appelberg. https://appelberg.com
2021. It's always wine o'clock somewhere. Supporting the startup Vinbörsen as Head of Operations with operations and governance to prepare for a European launch. https://vinborsen.se

Selected Cases

Frame 1.png

Dreams

Operations Executive/Team Lead. Updating and launching a new global site for Dreams to align and communicate the new brand mission, focusing on financial wellbeing. Working with the in-house studio and internal stakeholders.

Duration: 4 months.

Click here to learn more.

Frame 2.png

TUI

Client Director/Team Lead. Creating a tablet game for families travelling with TUI, the world's largest tourism group. This project was for the kids, using the Bamse mascot and gamifying the holiday experience. Rewarded with a Red Dot Award and children's laughter.

Duration: 6 months including external sound- and animation production.

Click here to learn more.

Frame 3.png

Hemfrid

Client Director/Team Lead. Transforming the customer and employee journey for the most prominent domestic service provider in the Nordics (2000+ employees). Managing an innovation- and product team end-to-end (from business cases to multi-platform releases).

Duration: 18 months including external tech integration.

Click here to learn more.